Did you can know you can create custom events in GA4 *without* Google Tag Manager? It's true, you can use the Create Event function within the GA4 platform t. You can also create custom insights from this section, just click Create from the Insights section. In Metric name, enter a unique name for the new metric. The ‘Items revenue’ metric is calculated as item price x item quantity. Click on ‘Report Snapshot’ in the reporting menu. You’ll see a list of Conversion Events active in your property. Here are the step-by-step instructions: Log in to your Google Tag Manager account and go to the "Tags" section in the left side menu. There is also an easier way and it’s recommended if. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. 5 more Custom Dimensions and Metrics. When a user performs an action that changes the value of a user property, Analytics will collect. 'email': users who click a link in an email marketing campaign. Click the Account menu to bring up a list of accounts. Instead, GA4 automatically marks 4 collected mobile app events as conversions. If you see this option, this means that Analytics can reuse your existing Universal Analytics tagging for your GA4 property. Right-click in the data table to create segments from the data. A Calculated metric differs from a ‘custom. Analytics hasn't received the new event yet, so you need to preemptively mark the event as a conversion. You can access calculated metrics in reports, explorations, and GA data API. A custom dimension or metric lets you see the information you collected from an event parameter. Custom dimensions. Step 3: Select Google Analytics and then select the account that can give you access to the GA4 property. In this example, I am selecting the ‘Report Snaphot’ tab. Step 4: Click on ‘Edit’. GA4: Released in 2020, replaced UA in 2023. Give the custom event a name. A dimension is an element or descriptive element of the data, and the metric measures that data. 9% of the users who viewed an item went on to the next step add_to_cart. However, the abandonment rate for this step is quite high at 82. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Step-3: Now click on the ‘New audience’ button. This option deletes all registered. In the User-Defined Variables section, click New. Creating either a custom dimension or metric is a two step process. You can create up to 5 calculated metrics per standard GA4 property and 50 calculated metrics per GA4 360 property. Custom Metrics – These are metrics that aren’t tracked by default. Step 3: Now click on the ‘New audience’ button. GA4 is a new Google product that allows. If your website currently uses a Universal Analytics property and you want to use a Google Analytics 4 property, see Make the switch to Google Analytics 4. If you don't see the Google Ads account you want to link, you may not have the required permissions. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. You will see a value of '(not set)' for a custom metric in the first 48 hours. In the Collections section, click Edit collection below the collection where you want to add the report. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. Method: properties. In Google Analytics, click Admin. Step-2: Now click on ‘Audiences’. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. Before you begin, make sure you have set up a data stream and created a Configuration Tag. In tab settings: Select “event name,” under “filters. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Step-2: Make sure that the conversion events are already being recorded and reported in your GA4 reports before you move forward. How To Add Custom Dimensions & Metrics To GA4 Reports. Step 2: Now click on ‘Audiences’. However, when im trying to create the report using lead_areas, Im facing a trouble that my areas listed as a string with comma-separated values instead of single values. Next, click the “New Audience” button at the top right of the audiences list. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. ”. In other words, UA collects data based on pageviews and other things that take place during a session and GA4 collects all hits as events. Microsoft Clarity automatically creates a custom dimension called the ‘Clarity Playback URL ‘as soon as you integrate Clarity with GA4. Create a custom metric. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. Then, select Free form. You can use our 100+ dashboard template library to create and customize your GA4 dashboard based on your specific objectives. In Metric name, enter a unique name for the new metric. Analytics shows an empty report or exploration with the text "No data available", the text. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. It’s a simple. Make sure you are in the correct account and property. Seems that the limit is set by default to 50 and it's possible to add a PageSize parameter to set this limit to up to 200 but I can't manage to use this parameter in your script. If a report doesn’t support a condition, e. GA4 Explorations help to uncover deeper insights in your data. This means that you can: See reporting data and configuration settings. To add it to a new collection, click “Create new collection” and then click “Blank”. To add a new report, click “Create new report”, then click “Create detail report”, and start with a blank report. Since comparisons are temporally created segments there are a few limitations to it. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. In Event property, enter the name of the event parameter. You can also use custom metrics and dimensions as segments and secondary dimensions in standard reports. Select the right dimension or metric and click on the three dots on the right side. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Data filters do not affect historical data. Select the Scope. You’ll also want to select metrics for your exploration report, and this will vary depending on your needs. Step 2: Click on ‘Add comparison’. So don’t get lost in a sea of numbers. Click on the ‘+’ sign to select the blank template. Step 4: Set the conditions of the custom insight (Segment = All Users). Step-4: Select ‘Data streams’ to view the web stream details. Create a custom metric. Click Create. In Event property, enter the name of the event parameter. Click. Then, modify your tracking code. Step 5: review if all data is collected properly. Then, your existing property will keep collecting data on your website together with your new GA4 property. In Admin, under Data display, click Custom definitions. You also have the option of using Google’s pre-made reporting templates or building a custom one based on specific metrics and dimensions. Inequalities there indicate tracking bugs, so that could be a good point of reference for assessing other hit-level discrepancies. Here is a quick tutorial on how to create a Google Analytics 4 Property. Option A: Delete Data from the Admin > Data Deletion. Enter a name and description for the segment. Firstly, clearly define your goals and the specific data you wish to track. Step 4: An overlay will appear like below. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics Tutorial. Step 1: Add a metric to your Data Studio report. google. To see data from custom parameters, you need to configure custom dimensions and metrics and then add them to the report. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. To create a Custom Metric: Navigate to the Data Manager in your Databox Account. To add recommended events to your GA4 property, create a tag and trigger for your new event in GTM. * In addition to or instead of the custom metric, you could create a custom dimension. Next steps. Click Tag Configuration > Google Analytics: GA4 Event. If there is more than one data stream for the property, then you will need to select the data stream you want to use. Select the tag. Step-3: Click on ‘Data streams’ under the ‘Property’ section. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. Custom Reports Google Analytics 4. You can use the same logic to create custom events via the GA4 UI: Here I am tracking the users who visited the website via email newsletter (utm_medium=email) and registered for the webinar. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. 3. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. In case you haven’t set up your GA4 property yet, you can use the. Once linked it can take 24-72 hours for events to begin showing on the Google real. Also, be mindful of the quotas for custom metrics. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Then go to the configure section. Step-3: A new console will open like below. I'm trying to copy more that 120 custom dimensions and the script only copies 50 of them. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Make sure you are viewing a detail report. runReport. We’ll review how it all works in this Explorations guide. At the top of the window, rename the. As an editor or administrator, you can customize a detail report to change the data shown in the report. 4. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. From there, you can give your Collection a name and drag either Detail or Overview reports over to add to the Collection. Testing Events. According to a statement from Google, the. com . The data returned from the API is as a table with columns for the requested dimensions and metrics. In Admin, under Data display, click Custom definitions. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Comparisons enable you to evaluate subsets of your data side by side. Cardinality and system limits. Make sure the report filter has the following definition so you only see data for one or a few pages or screens: Click + Add filter at the top of the report. First, go to the Explore tab in the left-hand navigation bar that pops out. Sales Partner: Click Clients, then click a client name. Custom metrics can only be set at the event level and have an optional unit of measurement that you can attach. For example, you could compare all data generated by Android devices and all data generated by iOS devices. In GA4 the custom report is replaced by the ‘Exploration report’ representing the data in a dynamic table layout. Click the “ Add A Field ” option. Click on "New" to create a. This comprehensive approach will enrich your reporting and enable you. Create property. You cannot save the comparisons. Now, let’s walk through creating a blank exploration step-by-step: 1. g. Import “Total users” as a metric. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events. Step 2: Click on the ‘View All Insights’ option. Metrics are individual measurements of user activity. 'cpc': (short for cost-per-click) users who click a paid advertisement. The GA4 property is available in your GA account when you. Free Forever · No Credit Card Required. Save the Custom Metric: Click 'Save' to create the custom metric. Step 1: Create a variable. In Admin, under Data display, click Custom definitions. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. This means that you can only measure activities that come from event parameters. However when I create a custom metric, it seems there is no way to calculate the average of it, you. Clicking the "Make Request" button in the Query Explorer executes your query. In the PROPERTY column, click Data Deletion Requests. Traffic Acquisition Report Metrics in GA4 vs. Step 2: You will see the various explorations templates. Create a custom metric. Choose Free Form in the Explore Tab. You can't use hyphens in the name, but you can use underscores and spaces instead. To generate a real-time report that can be tested without firing events, click Configure > DebugView. For example: Age is one of 18-24, 25-34. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Click ‘New Conversion Event’ in the top right corner. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Follow the below steps to create a segment overlap report in GA4. All users have the Viewer role for the Google Analytics Demo Account. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. BigQuery will store the data in a nested format, and before using the data in Looker Studio, you must create flat tables. Since dimensions work a bit differently in GA4 (they’re event- or user-scoped), when you create custom parameters for your GA4 events, do not forget to register those as custom dimensions or metrics. To reorder a metric, drag and drop the metric to where you want to place it. Evaluate user engagement. Enter the iOS bundle ID or Android package name, the app name, and for iOS, the App Store ID, then click Register app. In fact, it has made the GA4 data pipeline. Click Create custom audience to open the audience builder. Modify the insight condition if necessary using the instructions starting with Step 5, then click Create. Click +add dimension, and add up to six dimensions. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. If you use the Google tag on your website, you also need to make sure that each event is enabled for automatic event detection for your Google tag. On the other hand, this requires SQL knowledge and a lot of planning. The ‘Items revenue’ metric is calculated as item price x item quantity. Introducing Google Analytics 4 (GA4). Find the Token that you created in the previous step. Register. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Walk through the steps to create custom-calculated metrics. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. Hit-level metrics for them should be exactly equal across the platforms. Next: [GA4] Change and compare date ranges in reports. Custom Definitions and Metrics. com) and sign in with your Google credentials. You can also customize a report and create an exploration to include. Note: CallRail can not send source and medium data to GA4 default channels . 4. The dynamic and interactive nature of Explorations allows for a more iterative and exploratory approach to data analysis. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. To do that, go to GA4 -> Admin -> Custom definitions. The number in the circle denotes the count of events recorded during the minute. Segment Types in GA4. Direct. Can be created with this method providing: description; displayName; parameterName (it hasn't need to exist beforehand) scope (User or Event) Custom metrics. Cross-domain and. Here’s an in-depth article on this process. Click. In the Custom metrics tab, click Create custom metrics. Click Add new condition to specify the selection criteria for this segment. They are. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Filter Fields. See Event-scoped custom dimensions and. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Well and there also are custom dimensions. The concept of custom dimensions in Google Analytics 4 is similar to the equivalent in Universal Analytics, but with broader capabilities. In Event property, enter the name of the event parameter. Update: after giving them some time to fix their web interface, I was able to get the page rating metric into a report, although it's not the report I'd hoped for. Step 2: Click on “Create”. Every time the event fires, it’s going to send the event to GA4. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ menu. 'organic': users who click a link from a search engine. Click the relevant organization. Content groups let you categorize pages and screens into custom buckets. 5 more Custom Dimensions and Metrics. Adding these new GA4 dimensions and metrics should help. Open Channel Groups. Step 2: Mark the event as a conversion. Custom Metrics. In the left-hand menu, click the drop-down arrow on ‘Customization’. Step 4: double check if everything is set up correctly. Select Create an additional event (up to one per day) when the audience membership refreshes if you want to trigger an event each time a user meets the audience criteria, even if they are already a member of that audience. With that in mind, you can look at custom metrics in Google Analytics 4. Custom metrics are user-defined metrics. 4. Google Analytics (GA4) is really different. If you want to create a metric instead of a dimension, click the ‘Custom metrics’ button next to ‘Custom dimensions’. Let’s embark on this journey together and discover the possibilities. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC; You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields and click the Create button when finished. 1. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Here are five quick action steps for setting up calculated metrics in Google Analytics. In the Custom metrics tab, click Create custom metrics. Examples include: 'affiliate': users who click a link through an affiliate program. Create a custom metric. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. scroll, file_download). Events like external link clicks and scrolls can be tracked quite simply in the new platform, while that same kind of tracking in UA requires setting up tags and triggers in Google Tag Manager. Option 1: Set up Analytics data collection for the first time. Click on 'Admin' at the bottom left corner of the page. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. In Metric name, enter a unique name for the new metric. Click New conversion. Now it’s time to create a funnel report in Google Analytics 4. , user, session, hit), and the sequence in which data must occur. Custom metrics Great news for users who want complete flexibility with GA4: custom metrics are now supported in DashThis. GA4. 4. Google provides over 100 options, and you can create your own as well. Blending Your Data Sources. Click the “ Add A Field ” option. Other dimensions and metrics that you might need are a bit harder to access. To opt out from adding these settings automatically, go to the Setup Assistant in the connected UA property. Free Forever · No Credit Card Required. To create a custom dimension in GA4, you start by navigating to Admin and then. The out-of-the-box traffic acquisition report works as your base, and from there you’ll add “source / medium” as a custom dimension to the report and remove the default dimensions. Put view_item as the trigger name and click save. Enter a name and description for the segment. Users with corresponding data restrictions. google. Step 3: Now click on the ‘New audience’ button. In Metric name, enter a unique name for the new metric. 2. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. This happens in Explorations if you try to add the dimension or metric to the exploration. To do so, click on “Free form” and select the “Funnel exploration” technique. Client: Under Linked accounts, select Analytics, then the specific account. So metrics include things like number of active users, number of first-time purchases, number of checkouts, etc. Enter a new group name and optionally a new description. 5. In Event property, enter the name of the event parameter. Then, add steps in your funnel in the order you believe your users follow. 9%, meaning that 4. Required only if the GA4 Setup Assistant couldn't reuse your tags. Your connected Universal Analytics property remains unchanged", click Open connected property. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: Step-5: Click on the ‘Archive’ button: Note. Create a GA4 property and data stream. Click New conversion event. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. You can change the “Field Name” to what suits you and your naming conventions best. Create a custom metric. In Admin, click Setup Assistant in the left side of the screen. A dimension is an element or descriptive element of the data, and the metric measures that data. Rather than an attribute to apply to a metric (e. Custom metrics in GA4 are those that you create based on what you want to track, and they are used to collect and analyze data that GA does not automatically track. Click ‘Create’ and give your new event a name. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. If you miss any required parameters for an ecommerce event, the event will be treated as a custom event and won't appear in the report. Here are the steps to set it up: In Google Analytics, click ‘Settings Admin’. Click on Blend Data. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. Now you have a GA4 report that can track a specific URL, ready to go. With the help of unnest and parse for dates or timestamps we can do the trick. If PII is found by you, you can create a Data Deletion Request to rectify any incidents. This would allow you to display the event count and other metrics. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. Click to expand and learn more about. If you want to customize an overview report, see. You can't use hyphens in the name, but you can use underscores and spaces instead. To learn how to set up an event parameter, see Set up event parameters. To create your custom. Step 2: Mark the new event as a conversion. From the left menu, access the report library. I've created a custom dimension to pass the user-_id (a shopify customer id) to a custom report in GA, however it's not populating. Step 3: Click on ‘Modify Event’. Let’s verify if our GA4 event parameters are being sent properly. Check out the table. Step 2: Now click on ‘Audiences’. 5. Click on Tag Configuration → Google Analytics: GA4 Event. Create new dimensions and metrics from event parametersIf you haven't customized your data collection code, you probably do not need to read this article or use custom. This opens a new menu. To track custom or recommended events, create a new tag in GTM and choose the “Google Analytics: GA4 Event” tag type. Enter the name of the new event. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Custom parameters and metrics in GA4 allow you to learn more about the tracked object and better describe it. Step-3: Click on the name of the data stream for which you want to exclude internal traffic: Step-4: Scroll down your screen and then. Step 2: click on “Upgrade to GA4”. You can create up to 5 calculated metrics per standard GA4 property and 50 calculated metrics per GA4 360 property. Click to edit individual options as needed. Monitor this metric to make sure you’re acquiring new customers, and that your conversion rate numbers are increasing. In Metric name, enter a unique name for the new metric. As you can see from the above image, insight cards are by default available. To do this in Looker Studio with a GA4 data source you would do the following. As you can see from the above image, insight cards are by default available. To view the automatically collected parameters, you need to go to Reports > Engagement > Events, then click on one of them (e. If you currently set custom dimensions that describe your users, sessions, and. Focus on the data that's most important to you.